Half Page Magazine Spread
For the half page magazine spread, we have created an ad targeted toward the more nonathletic, younger women who are more interested in style. We used Rihanna as the face of this ad because she is a worldwide style icon who also represents power which is a theme we want to continue through all of the advertismenets. We believe this ad will appeal to this specific target market because she is so well known for her fashion sense. We wanted to keep the ad very simple with the black, white, and gray theme to represent the realness within each individual. We want the theme of, "whoever you are and whevere you are, you have the capability to work harder and push your limits within all aspects of life", running throughout each type of advertisement. We chose to put "adidas" over Rihanna's face to further showcase the power and emphasis on the brand itself. We also used the trefoil logo in the upper right hand corner to introduce the twist on the classic adidas advertisements put out in the past and provide emphasis on the brand itself.